Publishing Coach Weekly Free Coaching
Sessions
Teleseminar Replays
Listen to past Publishing Coach
Weekly teleseminars:
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FAQ about writing, publishing, and promoting books and information
products
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special teleseminar interviews with publishing professionals
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topics covering how to become a successful author by being well
heard and well paid for what you know and love to do.
Got a question of your own? Ask it here.
Publishing Coach Weekly
FAQ
Questions answered on this call:
-
"
What is the first step in writing a book?"
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"
What are some good strategies for determining market interest as well as gaps in the existing book
market?"
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"When you're building a platform, how do you step it up and get noticed by a publisher? An
acquisitions editor said earlier this year I don't have a big enough platform. When can you go back and
say look at what I am working on? What kind of information do they want?"
The Tip of the Call built on the answers to those three questions, and talked about how to
survey to find out what your market wants.
Click to listen
download
audio (right click and save to your computer)
Resources mentioned on this call:
Publishing Coach Weekly
FAQ
Questions answered on this call:
-
"
What do you think of virtual book tours? Do you have a recommendation as to who to hire to help
promote?"--
Debbie
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"
I need a refresher on how to make outlines. Although I like the freedom of straying from the outline, to have
something organized on paper helps me focus, yet I run into difficulty making that outline."--Margaret (I
shared my mindmapping technique that I use for virtually everything I plan, that will give you an outline for
your book in minutes.)
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"I have
sent submittals to 6 publishers, got turned down by 4 and accepted by 1- Tate Publishing. But they
want $3,400 up front to do 'everything.' Is it normal for
publishers to want money up front?
I need understanding on the best route to take with publishers by knowing
what is the norm and what is more of a scam."--Cindy
The Tip covered 5 questions to ask yourself to determine whether self-publishing or
mainstream publishing is the best path for you.
Teleseminar replay:
(Click to listen--43:25)
download (right
click and save to your computer)
Resources
mentioned on this call:
Publishing Coach Weekly FAQ
Questions answered on this call:
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"Are there any ways to test the idea(s) one would have for a book? No
sense working hard on a manuscript if it wouldn't have market appeal."-Barb
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"What are some good strategies for determining market interest as well as
gaps in the existing book market? I'm especially interested in the children's
market."--Lynne
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"Should self-publishing be a last resort after trying mainstream book
agents or is it a worth while first option?"-Clive
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"If you were to write a book, how would you rank the most important
things to spend time and money on? (Topic would sell or not, market, title, cover, content, etc.--not
marketing, website, etc.--just the book...)"--Johnny
I also talked about why this is the BEST time to be an author, and what the most
important quality is for becoming successful as an author. (Hint: It's related to this article.)
Teleseminar replay:
(Click to listen-35:29)
download (right
click and save to your computer)
Resources mentioned on this
call:
Publishing Coach Weekly
FAQ
Quote of the Call:
"I learned that you should feel when writing, not like Lord Byron on
a mountain top, but like a child stringing beads in kindergarten - happy, absorbed and quietly putting one bead
on after another."--Brenda Ueland
Questions answered on this call:
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"What do I do if I feel that I need to write some kind of book (etc.) but
don't feel that I enjoy writing?!" (Nicole)
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"My book manuscript is almost complete. At what point should I try to
protect my manuscript from misuse by others (get it copyrighted, get an ISBN #, etc.)? I'd hate to send
it to editors, publishers without protection." (Eric)
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"I've written an eBook on a subject for which I am an expert. Now, how do
I market it?" (Ron)
The Tip was all about silencing the Critical Voice and making
writing fun.
Teleseminar replay:
(Click to listen -
42:07)
download (right click and save to
your computer)
Resources mentioned on this
call:
"How to Be a Successful Author in the New Era of
Publishing"
Quotes of the Call:
"If publishers had sat down 10 years ago and tried to figure out something that could
connect them to their customers, share their information, allow them to develop deep, targeted, meaningful,
individual relationships, and sell product with less friction all at the same time, they couldn't have invented
anything better than the Internet, which as a reading medium has given rise to an epistolary culture that we
never could have imagined. …
"The Internet was designed for us [publishers and authors]. WE couldn't have made
something any better, and I think precious few publishers have taken aggressive advantage of all the ways in
which a good Internet strategy can spread the world about their products, bring them closer to their customers,
and help them drive sales. Retailers tell us all the time, people find out what they want to read online. .
Every publisher [I would add, author] should be thinking of their digital strategy as really beginning with the
Internet, and branching out from there." --Michael Cader, editor of Publisher's
Marketplace and Publisher's Lunch
"You don't make money writing books, you make money explaining books."--Alex
Mandossian, teleseminar expert
Questions answered on this call:
Teleseminar replay:
(Click to
listen - 64:10)
download (right click
and save to your computer)
Resources mentioned on this
call:
"The Three Paths of
Publishing:
Which Is Right for
You?"
Quote of the Call:
"If you do not ask the right questions, you do not get the right answers. A question asked in the right way
often points to its own answer. Asking questions is the A-B-C of diagnosis. Only the inquiring mind solves
problems."--Edward Hodnett (American poet 1841-1920)
Teleseminar replay:
(Click to listen - 60:48)
download (right click
and save to your computer)
Resources mentioned on this
call:
"Great Author
Promotions:
Case Studies
of Successful Authors"
Noah St. John,
Author of

In this first case study of a successful author, Diane interviews
Noah St. John, author of
The Secret Code of Success, which was published by a major publisher (Harper Business Books), and
garnered Noah a high six-figure advance. Find out how Noah succeeded as an author despite "doing everything wrong,"
how he got an endorsement from a famous author for his first self-published book, the mathematical formula for an
author's platform, the New Era Publishing strategies that he's using to market his book, and much more. (Including
Diane's never-before-revealed spin on the marketing idea Noah used to promote his book.)
Teleseminar replay:
(Click to listen: 62:48)
download (right click and save to your
computer)
Action Steps:
1. Sign up for the
invaluable free service, Help a Reporter Out. Peter Shankman delivers, three times a day, leads
on stories reporters are looking for. Incredible resource for building your author's platform.
2.
Get Noah's book, which I highly recommend because if you actually do his 7 Action steps and apply it to being
an author, I believe you will become a successful author.
3. Once you get his book
on amazon, go here to put in your amazon confirmation code, which
is your ticket to get into the bookinar.
4. Attend the bookinar
to experience what it's like. Think about how you can adapt this to your book idea, and how you can incorporate it
into your marketing plan.
5. Contact Diane at
if you want to explore how you can map out your own author success plan to "be well
heard and well paid for what you know and love to do."
"The Mindset of a Successful
Author"
The first part of the call was about the mindset or approach you need to become a successful
author (defined as being well heard and well paid for what you know and love to do). Also included the economics of
traditional publishing--what the author and publisher get from a $24.95 book.
Click to listen (34:53)
download
audio (right click and save to your computer)
Questions answered on this call:
- "How do I find an agent and publisher for my book?"
- "How do I stand out as an author?"
Click to listen to QA (
download
audio (right click and save to your computer)
Resources mentioned on this call:
"Develop Your Audience"
with Russell Cox
In this teleseminar, I interviewed audience development and
community design expert, Russell Cox, about how to create an Internet brand and develop a global audience over the
next 90 days. Russell also revealed the secret strategy that I learned from him that got me to be listed 6 out of
the 10 times on page 1 of Google for the term "publishing coach." Find out how to do this yourself, and much more,
on this teleseminar.
58:53
right click to download
Resource for you to take
action:
"Musings of a Bestselling Author"
Special Guest: Charlene Baumbich
Listen in as Charlene Baumbich,
whose book,
Don't Miss Your Life: An Uncommon Guide to Living with Freedom, Laughter, and Grace just hit
the bestseller list, less than a week after it was published! Charlene is the author of 13 fiction and nonfiction
books. Listen to her story of how she became a published author ("because I had more guts than brains ..."), the
only reason someone should pursue being an author, the one thing an author MUST have to create a good book, what
publisher's advances are like now, the economics of book publishing, self-publishing vs. traditional publishing,
and much more!
Resources mentioned on this teleseminar:
"Keep
Your Blog Safe from Hackers"
with Cathy
Perkins .gif)
Listen as Cathy Perkins, "the
WordPress Wizard," gives tips you can implement right away to keep your blog (or any site)
secure. Download the Action
Guide to take notes. Check out the links below for Action Steps.
Peace of mind about your site will be the result!
right click to download
Resources mentioned on this teleseminar to Keep Your Blog Secure:
1. WordPress Security
Strategies: Class to take you
through specific steps to get and keep your blog secure forever. June 30 & July 1, but after that, you will get access to the
replays.
2. Roboform:
great for remembering all your passwords. Free version
available.
3. HostGator : great web hosting company; no worries with them,
inexpensive.
3. SpyBot
Search and Destroy: free anti-spyware software.
4.
AVG Anti
Virus: free version available. Very good, easy to use.
"3 Essentials to Becoming a Successful (and Happy)
Author"
Part 1: The 3 Essentials
Part 2: Your "Author Success Plan: The A-B-C's of Becoming a
Successful Author"
Part 3: Q&A
Questions answered:
right click to download
Resources mentioned on this
teleseminar:
"Taming the Email Beast"
Special Guest: Randall Dean
On this "Publishing Coach Weekly" teleseminar,
I interviewed time management expert Randall Dean on "Taming the Email Beast."
We not only talked about his new book, but also about
the successful strategies he's used to get published and to
promote the book, including his recent Amazon campaign for the book
launch.
Part 1: "Taming the Email Beast"
Right click to download.
Part 2: "New Era Publishing Strategies"
Right click to download.
If you'd like to receive Randy Dean's "Timey Tips" ebook and ongoing newsletter, sign up below. You can
include your question as well, if you like. Randy says he's happy to answer questions even after the live
event.
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